High, prominent cheekbones are one of the facial features most frequently associated with youthful beauty. As we age and gravity plus skin laxity take their toll, the malar (cheek) fat pads move downward and inward. This results in an older “apple shaped” face and emphasizes the naso-labial folds.
This aged appearance can be reversed with the use of injectable fillers, carefully placed over the cheekbone area, and in the naso-labial folds if necessary. The added volume over the cheekbone area has the effect of lifting the face, and restoring youthful contours. (The effect of this procedure is similar to having cheek implants, but is temporary. The treated areas are “topped up” as necessary.)
Using the new Juvéderm with lidocaine ensures that the injections are relatively painless, making this a “lunchtime” procedure with no downtime.