The Face Report
The Face Report is the first ever Canadian reference of it’s kind that looks at women’s beauty attitudes (including British Columbians) as they age. It also looks at a decade of facial aesthetic treatments that have made non-surgical procedures part of mainstream beauty for many women, starting with Botox Cosmetic which is celebrating 10 years in Canada this year.
8 in 10 (79%) of British Columbia women aged 30-60, agree that they feel more confident now than they did 10 years ago. They don’t mind getting older, but don’t want to look older.
62% of B.C. women wish they looked better for their age.
The majority (51%) of B.C. women say that their skin makes them look tired and stressed even when they are not.
73% of British Columbian women believe that Botox Cosmetic has become a more mainstream treatment, and one in four B.C. women (29%) are now open to having injectable treatments themselves.
The next four years will bring an 8% growth in injectable procedures in Canada
(FACE Report: Millenium Research Group).